Investing in Internet: what are the benefits

1.they ever increasing internet users in Italy 28, 524 million Italians are accessing the Internet from any place and on any device / device, of these, 65.9% are in the age group between 35 and 54 years.

(Source Audiweb 2009)

These millions of users are potential customers, it is important to be visible on the internet wherever researched our product / service.

2. Before you purchase a product or service, you about internet

83% of users use most or all of the search engines to find information critical to a purchase, regardless of the value of what you want to buy.

(Source search SEMS / OTO 2008)

This concept is valid in both B2B and B2C: the private information of research study, work or leisure time (just think of the success of some social networks like Facebook), the company is looking for new partners and suppliers.

 

3. Request of capital lower than traditional media (TV, radio, print, direct mail, etc ...)

The Internet has an entry level lower than the traditional advertising media, this also allows small businesses to create a campaign to measure and gain visibility online. The versatility of the Internet also makes it an ideal channel to optimize the advertising spending.

 

4. Conveying the message to a specific target customers.

Online advertising is able to ensure such improvements in targeting to increase by 10% ROI marketing.

(Source: Report EMEA 2009-Microsoft)

 

5. Ability to monitor the conversion rate of the investment

Internet is the only medium that enables a measurable total budget and campaigns, minimizes losses and allows you to achieve excellent results in terms of effectiveness and efficiency. The market offers various web analytics tools, the most popular of all, Google Analytics, you can analyze real-time conversions of their online campaigns and measure ROI.

Web analytics platforms also allow you to identify the type of user who logs on to the site and let you know what the user entered once:

purchase, subscribe to our newsletter, fill out a form, and so on.

 

6. Competitors move

The data of investment growth on the internet show that companies begin to grasp the extreme importance of the internet in terms of brand awareness, acquire new customers, loyalty.

The growth of the digital sector is expected to last a +21% in 2010 and +15% in 2011.

(Source: 2009 Research Barometer AD promoted by EIAA (European Interactive Advertising Association, pan-European organization of companies that are part of the business of selling interactive media)

 

7. The Internet is a significant increase compared to other means of communication.

In tough economic times, companies cut advertising investment in traditional media and subject them to online campaigns.

There is a kind of investment pouring in from off-line to online advertising.

-January-March 2009: strong decrease in advertising spending in traditional media compared to the corresponding period of 2008.

Internet only recorded a +3.5%

(Source: Nielsen Media Research)

 

At the top, the category of search marketing: in April 2009, the search has recorded an increase of +21% compared to the same month in 2008

(Source: FCP-Assointernet).

The spending on search is growing worldwide, especially in the UK: 55% of respondents said they plan to increase spending on SEO

and 45% said the same for your pay per click

(Source: eMarketer)

 

18/06/2009

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Translated via software

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Source:

Italian version of CercaGeometra.it