Future technologies for electronic shopping

The e-commerce is becoming increasingly popular in Italy, thanks to the economic crisis that seems to be one of the reasons that drives buyers to look for online deals. But surely there are still limits and for some it is hard to give up the security of a head touched with our hands and tried in the dressing room. But the technology of the future (not too far) promises to overcome this gap and to transform the e-shopping in a full sensory experience and realistic.

The trend is that of interactive store where the customer does not just click on the merchandise but becomes an active protagonist in a playful and engaging.

It is a broad concept of experience economy: it starts from the interactive window that involves passers encouraging them to enter (as is the case in the new Disney Store in Milan) and you arrive at the representation of virtual stores telematics most welcoming of the originals.

And even within each department is organized in an intelligent manner. For example, in sports shops in the group Running Lab can test their skills while jogging on the treadmill virtual. And to be sure not to miss shoe size just undergo a scanning 3D foot.

Think of a fashion store in which, by touching the image of a sample of tissue is able, by means of RFID sensor to perceive the tactile feeling realistically offer (and you might as well pack his own shirt).

The inhabitants of Seoul can visit the shelves of Tesco virtually from their smartphone and paying for delivery of spending the evening at home. Just click on a product to view all the information. You can do shopping with the touchscreen or by activating voice commands.

These and other proposed solutions Accenture Customer Innovation Network (Acin) in Milan, the center of projected growth to innovation, especially in the fashion industry and food industry.

But technology not only helps the customer: for retailers is a convenient way to count the goods. Heat sensors are also capable of measuring the influx of customers. The eye-tracking system, following the trajectory of the gaze of customers, allows you to locate products that arouse interest.

Advertising that acknowledges the client, fantasized in Minority Report, it might not be so futuristic.

 

25/02/2012

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Translated via software

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Source:

Italian version of CercaGeometra.it