Strong growth of mobile payments

In times of crisis such as these is always a pleasure to note that some industry, not only suffered no damage, but even that is expanding very intensely. And 'the case of payments on the countertop. According to research by Gartner on Mobile payments will benefit from an increase of 61.9% compared to last year. In addition, by 2016, the sector will rely on a turnover of 617 billion dollars, generated by 448 million active users. A huge leap forward, if you compare these figures with those of 2011: 106 billion turnover against and 160 million active users. However, for 2012 there is a small boom: the numbers in this case speaking colonies of a turnover of 171 billion active users in the order of 212 million.

The extreme expansion of payments on furniture, however, will wink to the usual suspects. The small financial players will have little say in this boom .. To play the part of the lion, then, will be the oldest and largest 'player', well-known names in the four corners of the globe. Businesses that are able to reach every inlet capillary of the mass market thanks to their impressive economies of scale.

We talk, therefore, Ebay and Amazon but also to Starbucks. In particular the latter is placed at the head of the innovative companies on the front of payments. Has been made available, in fact, from the end of May an application that allows you to manage thoroughly payments from your device, smartphone or tablet to be.

Gartner has however indicated that, at least for the next two years, will dominate the fragmentation and, in a sense, the disorder. After all, we read in the presentation document, the payments industry of Mobile is still a land almost completely unexplored. This will cause, at least initially, in a great variety of services offered and the mode of delivery of the same. Similarly, only just starting in 2016 (the year 'limit' of the estimate) fragmentation will start to become a memory.

The growth of the payments industry of Mobile is homogeneous or certain areas will be involved to a greater extent than the other? Gartner reveals that there will be big differences between one continent and another. However, Europe will be the one to count, as a percentage, while the highest growth in Asia, by contrast, will record the largest increases in absolute terms (but this is almost self-evident, considering the demographic differences between the two continents).

 

25/06/2012

 

----------------------------------------

Translated via software

----------------------------------------

 

Source:

Italian version of CercaGeometra.it