New Features of Google in the search market
Thanks to new tools and proceeds from asset Google search engine, a tool for the analysis and development of the economy up to the expectation of market trends. With the key figure of the Chief Economist Hal Varian.
Google search engine for people, marketing and communication tool for businesses as well as analysis and promotion of their business. Not only that, Google engine of economic growth as well as tools to identify economic trends and prevent future market trends.
A leap forward? "I would say a natural and expected evolution" as says Hal Varian, Google's Chief Economist, Professor Emeritus of the University of Berkeley in the departments of business, economics and information, among other recent guest in Italy as part of a " tour "that the world is bringing before the world the importance of entrepreneurship to share some thoughts on the role, and present in the making, the most widely used search engine and its impact on the economy.
Let's start with order. Yes, because the institution itself, in the sense of its structure, a "chief economist", which took place since 2002, speaks volumes on the evolution of Google, as well as the choice fell on the figure of Professor Varian, author of several books microeconomics and information economics including, with Carl Shapiro, the famous "Information Rules: A Strategic Guide to the Network Economy."
First, as we read the section of the site dedicated to the economic impact of Google "Google's not just a search engine. Also we've helped Hundreds of businesses in every U.S. state to grow; across the U.S., Google's search and advertising tools generated $ 54 billion of economic activity in 2009 for American businesses, website publishers and non-profits. "Estimating risky or approximate? Indeed, low estimate and based on reliable data, according to Google. In fact, the wealth that Google estimates that it has helped U.S. companies to generate, is quantified and communicated in the report "Google's Economic Impact USA 2009", in reference to each individual U.S. state, through the total number of advertisers and web publishers, the value statement received by them, the number of recipients of the nonprofit and the money donated to them. An estimate made by using the tools Google Search, AdWords, and Google Grants Adsesne and, for the same statement from Google, definitely "conservative," conservative, not taking into account "of what users have been able to save thanks to the ease with which they have found the information thanks to us, the economic impact provided by our workers, or that of other products such as Google Maps and YouTube. "
As stated by Professor Varian in an interview with the Wall Street Journal "The Internet provides businesses that environment full of information that were once only available in the financial markets. Google has a great infrastructure for data analysis and management eager to invest in this area we have a lot of data, tools, methods, intelligent people who work there. The web can now provide businesses with a density of information once available only for subjects such as the stock price and interest rates, because this allows to revise their forecasts will have access to a stream of real-time data that allow you to deal with unexpected events . "
Anything is possible, as we also read in the paper "Predicting the Present with Google Trends", thanks to tools like Google AdWords, Trends and Google Insights for search, with which business can play itself out market research, among other things free , because they allow you to know in real time the trend of user research on specific sector of activity, products and services. And 'possible to do so preliminary market analysis in a specific sector, knowing the time course of a keyword, even skimming the search according to the territory, period, sector or category, know the geographical origin of who did the research and much more. Not only that, with Internet Stat Google also provides a collection of statistical data and access to the world's economic, technological and industrial, with news, information and tips related to five macro-sectors and sub-categories (Technology, Macroeconomic Trend, Media, Media Consumption Trend of consumption) and can be obtained from multiple sources (from BusinessWeek to the Commission of the European Communities, by Deloitte in The Economist, Eurostat, GFK, JP Morgan, Nielsen, Reuters, Wall Street Journal, YouTube and many others),
The same Hal Varian, within Google, is the head of a team of economists, politicians, analysts, with which, as recently stated in an interview with Stefano Carli for La Repubblica, go "beyond search services user data (cross requests for information and replies), today crossed rather requests for content, especially video, with whom such content produces them. The analysis of the trends revealed by the billions of searches conducted on Google has a growing importance for the economy. User searches give important information on economic trends and especially the computational capabilities of our server makes the results available in near real time, while traditional investigations come with at least a month late. The results are able to "prevent the present". For example, this year the flow of tourists are showing strong growth of foreign presence in Italy and Turkey, following the Greek crisis. We already knew from before the summer thanks to user searches. We have done tests on various sectors. In the car, for example, read-across, identifying the most suitable algorithms, we found that the intensity of the research related to brands and models have anticipated those who were then in final sales results: we did it with Chevrolet, Ford and Toyota. We have seen that an increase in searches of 1% gives an average growth of 0.5% resulting in actual sales. E 'easy to imagine the advantages of having similar information. For example, you can plan better for the degree of capacity utilization. This not only works for the consumer products but also with niche products. "
30/09/2010
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Translated via software
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Source:
Italian version of CercaGeometra.it