Advertising and Marketing: definitions and differences
Marketing and Advertising are the same thing? Not really, and this article explains the differences ...
What is marketing and what is advertising are two questions that have different answers and that do not coincide. Marketing is an English word but now fully integrated into our common parlance, if we use the Google translation then marketing is translated as marketing and then to market would be the market: sure sounds better to say I do marketing rather than commercialized, then marketing is all that concerns marketing a product or a service, advertising instead about making something public and is one of the many aspects of marketing. There is therefore, as we have seen, a substantial difference between marketing and advertising.
Marketing is the study of the market where you go to work, and rivals the price of the product and its promotion. Each product and service has its creation starts from a basic idea, that includes its completion so that it can be able to fulfill its purposes excellently, the study of competitors so that the quality / price ratio is not disadvantageous and then the advertising and distribution. Advertising and distribution are two aspects of marketing different from each other: the first is concerned with making know the object in question while the second concerns the actual sale that can occur in several ways.
If the correct understanding of the needs of the existing product in the market is the critical first step in a marketing plan, the sale is the last step and is the most important time because it is here that we see the positive or negative results that are. The sale may take place indirectly through a distribution network of dealers or directly where the customer is addressed directly to the company as a result of an advertisement or so-called word of mouth is often rewarded and encouraged at the level of commissions. There are several marketing systems that have seen their evolution in the last century with the advent of multi-level marketing, or network marketing, and the internet to the combination of the latter two together: today the online sale of considerable importance and has seen the proliferation of various affiliate programs in which sometimes it is not only paid for sales made but also to those achieved by the people who were referred to the network to which they belong. Just search Google for online sales and affiliate program to see how this phenomenon is common and current, and so we talk about internet marketing that does not only refer to online advertising but also on customer loyalty through tools such as newsletters, the creation of traffic to its site and to all those systems aimed at increasing online sales by increasing conversion rates that are the relationship between sales and visits to
23/02/2009
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Translated via software
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Source:
Italian version of CercaGeometra.it