The importance of internet marketing for the new company

The new marketing business live on the Internet: goodbye dear old advertising campaigns and photos that rage on the streets publicizing and offering new products and services.

Today, the corporate image is sold online.

The study sponsored by Avanade CRM using the online and social media in the company confirms that these tools improve relationships with clients in favor of sales.

To make the point about the benefits of social media in business is the latest international study conducted by Coleman Parkes Research and sponsored by Avanade (CRM and Social Media: Maximizing Deeper Customer Relationships).

The figures are interesting: among enterprises converted to Web 2.0 tools, 66% found a better management of relationships with customers, a 64% increase in the company's reputation and also a 40% increase in sales. Yet, globally, only 18% of the companies is converted to CRM and Social Media.

And Italy is still lagging behind, despite the fact that 50% of Italian companies that have embarked on a strategy to manage your CRM 2.0 detecting an improvement in relations with customers, and 75% an effective optimizing time management of technical support .

The new frontier of growth and development of the company seems to be, therefore, that the social network, more accessible, and that puts a greater interaction with the customer by creating a website that allows an exploration of place and services that the company offers, for greater communication, via online, between the two.

 

21/09/2008

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Translated via software

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Source:

Italian version of CercaGeometra.it